Wednesday, February 25, 2009

Why Am I Special: Insight Into Personal Branding

Among career transition professionals, one of the catch phrases that is being bantered about these days is “personal branding.” Popular wisdom dictates that you must not only have a strong personal brand, but also must have the ability to project that brand 24/7! No wonder many people are walking around thinking….”whaaaat????”

One way of understanding personal branding is that it is an invisible tagline that follows you wherever you go......read full article

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