As e-commerce continues to grow at robust rates — the sector posted a 10% year-over-year sales increase in the first quarter, according to market research firm ComScore Inc. — experts have predicted that online sales could grow to as much as 30% of total retail sales over the next few decades.
"The entire retail industry, in one way or another, is becoming driven by digital, and the days of just going to the store and shopping are really declining," said Andrew Lipsman, senior director of industry analysis at ComScore. "We're really at the tip of the iceberg."
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Friday, July 9, 2010
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